Automated Marketing Solutions

Most companies in the marketplace today are like Taxi drivers who are trying to take the customer somewhere they don’t want to go. If you are too focused on what you want to sell then you will miss an opportunity to sell what the customer wants to buy. Listen to the many clues that tell you where your customer wants to go.

The future of every business will depend upon how successfully they leverage the data they have access to. That data could take the form of your own customers buying history, or it could be a list carefully targeted to produce a qualified buyer for your goods or services.

REACH360 can work with you to develop a Customer Communication Model (CCM) that identifies key information about each customer, based upon demographics, individual shopping history, life events and past marketing responses.

This approach enables the following:

Identify key marketing opportunities we call Event Triggers
Respond with appropriate offers/communications
Respond in the appropriate channel (print, email, web, phone)
Respond quickly, during the event window
Eliminate useless overhead, concentrate your spend on the customer
Track results and measure ROI

What is an Automated Marketing Solution? Working with your team we will identify valuable data that should be driving your marketing efforts. This is like listening to where the customer wants to go. As the data comes in (by trickles or floods) we will match each record up with the most relevant graphic template and automatically generate the orders. These orders will flow through to production, within a few minutes of receipt of data. You get highly valuable, timely communications without the overhead costs of manual orders. You also get the opportunity to respond in multiple channels such as email, custom web pages, direct mail and automated phone calls.

How automated is this really? Well, imagine a customer coming to your own web site and filling out a request for information on a premium service that you offer. That data can flow, in real-time to one of our servers and be instantly matched up with custom artwork, or even an entire welcome kit. Within one minute the order is in production and optional phone calls or emails may have already gone out. How automated do you want it to be?

What is an Event Trigger? This term describes a significant life event, or relatively significant customer account history event. Major life events like a new child, move, or marriage, will usually be following by predictable shopping patterns. A significant account event could be when a customer reaches a lifetime spend level, or a very steady customer that has surprisingly not made any purchases in 90 days, or a successfully resolved service incident. All these events are opportunities to strengthen your customer’s commitment to your brand.

Internal data is already in your possession, but may not be in ready form. Studies have shown that an average company’s data is splintered into as many as 20 different databases. We will help you get the data ready to drive your marketing efforts. If you have not been collecting data we will help you get organized to store the right information. Working together we will discover the useful Event Triggers that represent key marketing opportunities in your business. Depending upon your IT infrastructure we can deploy automatic scripts that continuously scan your internal data, watching for key event triggers.

External data is usually a targeted list such as new movers, or Dun & Bradstreet business data. External data is very valuable for producing new leads and customers. Approximately 2/3’s of all direct mail expenditure is focused on external marketing. Usually available in rich supply, this can drive a lot of sales growth. A REACH360 multi-channel marketing campaign is the most effective and affordable way to buy new customers.

Why wait to experience the benefits of on-demand printing? Why order more than you need just to get a better price from another printer?

Give us a call at 888-839-0954, or 707-284-3624

We can provide a level of service and convenience that you have never experienced before. Try our on-demand printing services and move forward as never before because you won’t be wasting any time looking backards.