Customer Communication Model (CCM)

This is just a structured way of looking at communicating with your customer. We do not want to waste time and money over-doing this. But it shouldn’t be ignored either.

You already know at an instinctive level what should be said to your customer at each stage of account development.

New prospect? Thank them for their interest in your company and express a desire to serve them well.

Five of your best customers look like they haven’t come in to shop for longer than usual? Send them a special thank you for their business along with a private coupon offered exclusively to your best customers.

A CCM is just a way to make “official” what the response should be to each useful event trigger. The three goals are consistency, consistency, consistency.

If you say “Template x should go out when there is a new lead on campaign y” and “template z should go out when a customer hits a life time spend level of $xxxx dollars”, then you have a CCM.

Every important customer event WILL be handled in one of these ways:

You will ignore it
It will get handled manually (less chance for speed and consistency)
It will get handled automatically (quickly and consistently, every time)

Our goal is to move as many processes to automatic as possible.

Do you think your marketing efforts could be more consistent and timely? Ready to get started?

Give us a call at 888-839-0954, or 707-284-3624

Our automated solutions are helping our clients reach their customers every day, consistently. REACH360 means knowing that the branding you have spent so much time and money creating is being fully leveraged by timely application to key marketing opportunities.