Variable Data Printing

Variable data printing refers to the capability of varying text and images “on the fly” so every piece produced can be unique. This process is driven by a database and associated images, text and relevant offers.

Please keep in mind that “variable data printing” is just a tool, and its effectiveness is wholly determined by how you use it. How useful is a hammer when you really need a screw driver?

Most printers that are capable of “variable data printing” lack the knowledge and experience to guide your company in its proper use. REACH360 can help with every aspect of preparation to fully leverage the awesome power of your own data. These areas may include:

Custom data-mining systems
Automated data subscriptions
List management and data hygiene
Graphic template hosting and versioning
Tracking and Accountability
Integrated multi-channel campaigns with custom web micro-sites
Full lead management needed for effective follow-through

As management guru Tom Davenport once put it, “Knowledge is information combined with experience, context, interpretation, and reflection.” It’s the knowledge derived from information that gives you a competitive edge.

Is your company ready to make improvements in its marketing processes by leveraging our expertise in these areas? Want to see how other clients are doing it?

Give us a call at 888-839-0954, or 707-284-3624

We can work with you to plan and execute long-term data strategies that will propel your company ahead of the competition for years to come.